Privacy Policy

Speed Lace Limited (a company registered in England and Wales with company number 14048174) is a fashion footwear and street wear brand trading under the name (“p448”) p448 is part of a group of companies that is ultimately owned by StreetTrend LLC a portfolio holding company based in New York, NY, U.S.A., that designs, manufactures and distributes, footwear. The website is managed for p448 by p448 srl who is a joint controller of personal data with p448.

p448 (hereafter, “we,” “us,” “our,” or the “Company”) understands that you care about your own personal privacy interests, and we take that seriously. We are committed to respecting your privacy and recognizing your need for appropriate protection and management of personal data you share with us. This Privacy Policy describes the company’s policies and practices regarding its collection and use of your personal data and sets forth your privacy rights. This Privacy Policy applies to the company’s online and offline information gathering and dissemination practices in connection with this website www.uk.p448.com (hereinafter, the “Site”) and also any personal data we collect or receive through other means.

If you have arrived at this Privacy Policy by “clicking” on an authorized link directing you to a Site operated by the company, then this Privacy Policy applies to you and such Site. This Privacy Policy applies to information we collect about you through our Site and any social media platforms and any other interactions you have with the Company. By using our Site, or sharing your personal data with us, you are accepting and consenting to the practices described herein. This Privacy Policy does not apply to any website owned and/or operated by, or on behalf of, any third party, even if we provide a link to such website on our Site. By using our website and registering or creating an account with us, you are agreeing to the terms of this Privacy Policy.

We do not knowingly solicit or attempt to collect personal data from children under thirteen (13) years of age. We urge parents and guardians to participate in their children’s online activities and use parental control or other web filtering technology to supervise children’s access to the Internet. If you are the parent or guardian of an individual under the age of 13 who may have submitted data to us, please contact us to either (i) provide your consent, or (ii) help us identify the data that should be deleted from our systems.
Any questions regarding this Privacy Policy may be directed to us using the contact information provided below.
This Privacy Policy supplements other notices on our Site and does not override them.

We reserve the right to revise or amend this Privacy Policy at any time to reflect changes to our business or changes in the law. Where these changes are significant we will endeavour to let users of the Site know. However, it is your responsibility to check this Privacy Policy before each use of the Website – for ease of reference the top of this Privacy Policy indicates the date on which it was last updated.

It is important that the personal data we hold about you is accurate and current. Please keep us informed if your personal data changes during your relationship with us.

Information We Collect

We collect both personally identifiable information (“personal data”) and non-personally identifiable information.

A. On our P448 website, we use a tool called Microsoft Clarity, which is provided by Microsoft Corporation, One Microsoft Way Redmond, WA 98052-6399 USA. Thanks to Microsoft's software, we can find out what actions a user took on our site, what they focused on, what they viewed. The collected data are anonymous and are used to improve user experience, analyze bugs, and implement new features.Please note that by using P448's website, you are using services provided electronically by Microsoft. Microsoft is an independent, third-party provider of electronic services. You may refer to the documents provided directly by Microsoft for details on its terms of use, including the measures of privacy protection: Terms of Use, Privacy Statement

Special Category Data

We do not collect any special categories of personal data about you (this includes details about your race or ethnicity, religious or philosophical beliefs, sex life, sexual orientation, political opinions, trade union membership, information about your health, and genetic and biometric data. Nor do we collect any information about criminal convictions and offences.

We will only use your personal data when the law allows us to. Most commonly we will use your personal data in the following circumstances:

• Where you have asked us to do so, or consented to us doing so (although consent is not necessarily required for us to process your personal data);
• Where we need to do so in order to perform a contract we have entered into with you;
• Where it is necessary for our legitimate interests (or those of a third party) and your fundamental rights do not override those interests; and
• Where we need to comply with a legal or regulatory obligation.

Here are some examples about how we may use the information we collect about you and the lawful basis we rely on to do so.

The following is a description of: (i) the categories of personal data we collect; (ii) the sources from which we collect it; and (iii) the business purposes for which we collect it.

We collect personal data from you when you register or create an account on this Site, place an order with us, request a refund or replacement product, enter a competition with us, respond to a survey or communication such as e-mail, sign up for our email list or newsletter or SMS messages, or participate in another Site feature, such as Live chat. You may, however, visit our Site without providing such information. If you voluntarily choose to submit or otherwise disclose personal data to us, including through the Site, or by regular mail, telephone, social media, e-mail or other electronic means of communication, it is also governed by this Privacy Policy.

In order to purchase products from our Site, you will be prompted to provide certain personal data, including:
1. name
2. shipping and billing addresses
3. phone number
4. email address
5. optional customer preference data; and
6. p448 account username and password

We do not store or retain any credit card or other billing and payment information. Any on-line payments made through this Site are managed by a third party payment provider (such as Shopify.com, Apple Pay, PayPal, Klarna, etc.) Third parties process your personal data in the way described in its own separate privacy policy.
If you contact or correspond with us by phone or email, we may keep a record of your contact information and correspondence, and we reserve the right to use your contact information, and any other information that you provide to us in your message, to respond thereto. If you wish to change or correct any information you have voluntarily submitted to us, please do so by contacting us in the manner described, below.

Like most other websites, our Site collects certain information automatically and stores it in technical files called “log files.” The information may include internet protocol (IP) addresses, the region or general location where your computer or device is accessing the internet, browser type, operating system and other usage information about the use of the Site, including a history of the pages you view. We use this information to help us design our Site to better suit our users’ needs.
In general, you can visit many of our web pages without telling us who you are or revealing any contact information about yourself. We track the Internet domain address from which people visit us, other electronic markers and identifiers and other information about our Site and mobile app traffic. We analyze this data for preferences, trends, site usage statistics and to recognize you or your device. We also receive usage data from your mobile phone or another device you use to access our Site or our mobile applications, including general location data, which we also combine with other information.

• IP Address
Each time you visit our Site, we automatically collect your IP address and the web page from which you came. In order to administer and optimize the Site for you and to diagnose potential issues with our Site, we may use your IP address to help identify you and to gather broad demographic information about you.

• Cookies
We use cookie technology throughout this Site and we obtain certain types of information when your web browser accesses the Site or advertisements and other content served by or on behalf of the Site. A cookie is a small removable data file that is stored by your web browser on your computer. We use cookies to improve the quality of our service when you visit our Site. We also use cookies to remind us of who you are, tailor our products and services to suit the personal interests of you and others, estimate our audience size, to process your order, track your status in our promotions and competitions, and/or analyze your visiting patterns. In addition, certain of our Service Providers may use cookies and collect information on our behalf.

However, we respect your right to choose whether to be included in such services. If you would like to opt out of accepting cookies altogether, you can generally set your browser to not accept cookies or to notify you when you are sent a cookie, giving you the chance to decide whether or not to accept it. You can do this through your browser (like Google Chrome, Firefox, or Internet Explorer) settings. Each browser is a little different, so look at your browser Help menu to learn the correct way to modify your cookies. For more information on how to modify your browser settings or how to block, manage or filter cookies can be found in your browser’s help file or through such sites as: www.allaboutcookies.org. Please note that if you delete, disable, or turn cookies off, you won't have access to many features that make your experience of our Site more efficient and some of our services will not function properly.

The Site also uses analytic tools to help us analyze the performance of our Site and services as well as how visitors use our Site and services. The information collected by these tools is aggregated and anonymized.
We use Shopify to provide ecommerce services and process customer payments. Shopify places third-party cookies on your device that are necessary for the functioning of online stores, reporting, and analytics when using their services. Shopify does not set advertising cookies through its merchants’ online storefronts. For more information on Shopify cookies, please visit https://www.shopify.com/ca/legal/cookies
We also use Google Analytics and Hotjar to track website activity such as session duration, pages per session, bounce rate, etc., of individuals using the Site, along with the high-level information on the source of visitor traffic to our Site. These behavior analytics allow us to better understand our Site visitors’ experience and to maintain and make our Site easier to use.
For more information on Google Analytics cookies, visit www.google.com/policies. To opt-out of being tracked by Google Analytics across all websites visit https://tools.google.com/dlpage/gaoptout. This will allow you to download and install a Google Analytics cookie-free web browser.


• Web Beacons
Web beacons assist in delivering cookies and help us determine whether a web page on the Site has been viewed and, if so, how many times. For example, any electronic image on the Site can function as a web beacon. We do not track our customers over time and across third party websites to provide targeted advertising and therefore we do not respond to “Do Not Track” or “DNT” signals.

• Third Party Cookies and Third Party Web Beacons
We use third-party advertising companies to help tailor online content to users or to serve ads on our behalf. These companies may employ cookies and web beacons to measure advertising effectiveness (such as which web pages are visited or what products are purchased and in what amount). Any information that these third parties collect via cookies and web beacons is not linked to any personal data collected by us. For example, Meta (trading as “Facebook”) collects certain information via cookies and web beacons to determine which web pages are visited or what products are purchased.

If you access our Site or mobile applications with your log-in credentials from a social networking site (such as Instagram, Tik Tok, Facebook, or LinkedIn) or if you otherwise agree to associate your account with us with a social networking site, we may receive personal data about you from such social networking sites in accordance with their terms of use and privacy policy. We combine this information to the information we have already collected from you via stores, Site or mobile applications.

We use the personal data we collect when you register or set-up an account on our Site, purchase products, request refunds or replacement products, sign up for a newsletter, enter a competition or promotion, respond to a survey or marketing communication, surf the Site, or use certain other Site features in the following ways:

• To personalize your Site experience and to allow us to deliver the type of content and product offerings in which you are most interested.
• To allow us to better service you in responding to your customer service requests.
• To quickly process and fulfill your requested transactions.
• To administer a competition, promotion, survey or other feature.
• To send targeted marketing to you including emails, SMS, display, social or other forms of communication
• Visitors who register on or participate in other Site features will be given a choice whether they would like to be on our e-mail or SMS list and receive e-mail or SMS communications from us. If you have opted-in to receive such communications, we may send you periodic messages.
If you no longer want to receive promotional e-mail from us, please refer to the Opting Out; Updating And Deleting Your Information section below. If you have not opted-in to receive e-mail newsletters, you will not receive marketing messages.

The term "Third-Parties" does not include Streettrend LLC, www.US.P448.com or any other member of our group of companies (“our Affiliates.”)

We do not sell, trade, or otherwise transfer to Third-Parties for their own use any of your personal data, unless we provide you with advance notice and you have consented to such sales and transfers.

Except as described in this Privacy Policy, we also do not disclose to Third-Parties any personally identifiable information about your visits to our Site.

We provide your personal data to our Service Providers who help us perform our business purposes, such as:

• Fulfillment Providers, who fulfill orders for our products that you place with us through the Site or otherwise
• Shippers and warehouse operators, who assist us with delivering the products that you request from us through the Site or otherwise
• Technology companies, who assist us in hosting, maintaining, protecting, and enhancing our Site and our customer service and communication systems
• If you purchase a product in connection with one of our affiliated curators, we will send information about the products you have purchased and your postcode, city, and country to the applicable affiliated curator. We will not send your payment or
  shipping information to the affiliated curator.
  

Service Providers agree to keep your personal data confidential and not use or further disclose it for their own purposes

We share your personal data with Third Parties to whom you or your agents authorize us in advance to intentionally disclose personal data to or allow to use your personal data in connection with services that we provide.

The Company has no obligation to monitor the Site or the use of the Site or to retain the content of any user session.

However, we reserve the right, at all times, to monitor, review, retain and/or disclose any information, including personal data, as may be necessary to satisfy any applicable law, regulation, legal process or governmental request or to cooperate with law enforcement and other authorities.

We may also use IP addresses to identify a Site user when we feel it is necessary to protect the Site, our service, clients, potential clients or others.

In the event of a sale, assignment or transfer of our assets or of any portion of our business, we reserve the right to transfer any and all information that we collect from individuals, or that we otherwise collect in connection with the Site, to unaffiliated third-party purchasers.

The Company reserves the right to use and disclose anonymized information; aggregated information or publicly available information that has not been combined with non-public personal data for purposes including, but not limited to, the company’s own internal use, data mining, and research. Similarly, aggregated, de-identified and non-personally identifiable Site visitor information may be provided to other parties for marketing, advertising, or other uses.

We want to communicate with you only if you want to hear from us. If you prefer not to receive direct marketing from us or our affiliates, please send an email to contact.uk@p448.com. Please be sure to include your full name, email address, mailing address, and specifically what information you do not want to receive. If you would like to update or correct your email address, mailing address or other contact information with us please contact us the same way. You may also click the designated link at the bottom of all email advertisements to be unsubscribed from future email updates or reply stop to any SMS message. Please note that any requests to remove or update your contact information may take up to ten days from the date of your email request to be processed.

No method of transmission over the Internet, or method of electronic storage, is fully secure. While we use reasonable efforts to protect your personal data from unauthorized access, use, or disclosure, we cannot guarantee the security of your personal data. Therefore, any information you transmit to us is sent at your own risk.

We also take reasonable steps to physically protect your personal data. Only employees who need access to your personal data to perform a specific job are granted access.

Our Site permits you to create an account. When you do you will be prompted to create a password. You are responsible for maintaining the confidentiality of your password, selecting a strong password and constructing a unique password. You are responsible for any access to or use of your account by someone else that has obtained your password, whether or not such access or use has been authorized by you. You should notify us of any unauthorized use of your password or p448.com account.

Our Site contains links to websites operated and maintained by third parties, over which we have no control. Privacy policies on such linked sites may be different from our privacy policy. You access such linked sites at your own risk. You should always read the privacy policy of a linked site before disclosing any of your information on such site.

We may update our Privacy Policy from time to time to reflect changes to our practices, technology, legal requirements and other factors. When changes are made to this Privacy Policy, they will become immediately effective when published. You can check the “Last Updated” legend at the top of this page to see when this Privacy Policy was last revised. The new policy will apply to all current and past users of our Site and will replace any prior privacy policies. Your continued use of our Site or other services constitutes your acceptance of the practices described in the revised Privacy Policy.

Please also visit our Terms of Use section establishing the use, disclaimers, and limitations of liability governing the use of our Site. By using our Site, you consent to our Terms of Use.

We welcome your questions, comments, and concerns about privacy. If you have any questions, feedback, or comments about this Privacy Policy or our practices, or if wish to make a request regarding your personal data, please contact us as follows:

Street Lace Limited
Attention: Privacy Services
Email: privacy@p448.com
Phone: +44 113 519 8575

By submitting your personal data to us you agree to the transfer, storage and processing of your information in a country other than your country of residence including, but not necessarily limited to, the United States.

Where we transfer your data to a Service Provider or affiliate that is outside of the UK we seek to ensure that appropriate safeguards are in place to make sure that your personal data is held securely and that your rights as a data subject are upheld. We will only transfer your personal data to countries that have been deemed to provide an adequate level of protection for personal data. Where we use certain service providers, we may use specific contracts approved for use in the UK which give personal data the same protection it has in the UK.

Your personal data will not be kept for longer than is necessary to fulfill the specific purposes outlined in this Privacy Policy, and to allow us to comply with our legal requirements.

To determine the appropriate retention period for personal data, we consider the amount, nature and sensitivity of the personal data, the potential risk of harm from unauthorised use or disclosure of your personal data, the purposes for which we process your personal data and whether we can achieve those purposes through other means, and the applicable legal, regulatory, tax, accounting or other requirements.
By law we have to keep basic information about our customers (including contact, identity, financial and transaction Data) for six years after they cease being customers for compliance purposes. In some circumstances you can ask us to delete your data: see ‘Your Rights’ below for further information, although this may not always be possible if we are obliged to retain the data for compliance purposes.

In some circumstances we may anonymise your personal data (so that it can no longer be associated with you) for research or statistical purposes in which case we may use this information indefinitely without further notice to you.

You benefit from a number of rights in relation to your information that we process. While some of these rights apply generally, certain rights apply only in certain limited cases. We describe these rights below. In certain cases, such as for access to, rectification or deletion of your information, please be sure to read the options you have under the "Opting Out; Updating And Deleting Your Information" section above.

• Right of Access.
  You may contact us at privacy@p448.com to request a copy of your personal data. If requested and required to do so by applicable law, we will provide your information in an easily accessible format and assist in transferring some of this information to third parties as you request.
• Right to Rectify, restrict, delete.
  Please read the options you have under the "Opting Out; Updating And Deleting Your Information" section above.

Right to Object.
If we process your personal data based on our legitimate interests explained above, you can object to this processing in certain circumstances. In such cases, we will cease processing your information unless we have compelling legitimate grounds to continue processing (including if we are permitted to continue processing under applicable law) or where it is needed for legal reasons. Again, please be sure to read the options you have under the “Opting Out; Updating And Deleting Your Information” section above.

Right to revoke consent.
Where consent is required for processing under applicable law, you may have the right to withdraw your consent to the processing of your personal data at any time. If you withdraw your consent to the use of your information for the purposes set out in this Privacy Policy, you may not have access to all (or any) of our services and we might not be able to process or fulfill all (or any) of the transactions you request under this Privacy Policy. In certain cases, we may continue to process your personal data after you have withdrawn consent if we have a legal basis to do so, or if your withdrawal of consent was limited to certain processing activities.

If you have any complaints about how we handle your personal data, please contact us so we can resolve the issue where possible. You also have the right to lodge a complaint about any use of your personal data with the Information Commissioner's Office (ICO), the UK data protection regulator.

UPDATED 16 September 2024